Every year we like to refresh our imagery to support a wide array of campaigns, including: onboarding flows, product announcements, promotions and more. These are an integral part of the customer lifecycle with Squarespace. They provide a moment to elevate the Squarespace brand, inform & inspire, and highlight our product.

For this year’s CRM, we root our concept in the dream-like world that represents what’s possible on Squarespace. Always highlighting our product at the core, we built a dream world for each persona that propels their brand into a Squarespace website.