FRONTSITE REFRESH

Brand
Squarespace

Year
2023

Looking to refresh our frontsite imagery, we created a photoshoot around the idea of a persona’s homepage IRL. We created four personas and pulled together an environment for each that felt aspirational, premium, and minimal.

Less is more.


CREDITS

DESIGN - Konyin Ayuba

COPYWRITER - Rose Chirillo

PRODUCER - Danny Owens

CREATIVE DIRECTOR - Lucia Orlandi

ECD - Ben Hughes

PHOTOGRAPHY - Jack Strutz

STYLIST - Samantha Margherita